The Top Four Benefits of Having a Digital Marketing Career

By now you will probably know that digital marketing professionals are in demand. In fact, the job market in this industry is bursting at its seams with brands placing more importance on digital marketing than in previous years. Bigger budgets and more career choices are some of the benefits digital marketers can enjoy in this year and years to come.

Are you debating over whether or not to shift your career direction or what to consider studying next? You may want to review the top four digital marketing benefits before you commit to anything. Trust us, they’re good.

#1: Becoming An In-Demand Professional

You’ve heard about the digital skills gap, right? Well, according to statistics, digital jobs are predicted to reach over 150,000 jobs in the next two years. Needless to say, there are not enough skilled digital marketing professionals to meet these needs especially Marketing Director roles. This … Read the rest

The Benefits of a Career In Digital Marketing

Chances are you have heard the hype by now – digital marketing skills are in high demand and the gap for digital skills is set to widen even more. As the job market continues to boom (and is bursting at the seams), more brands are set to put a greater focus on digital marketing. More career choices, increased pay, and bigger budgets are but some of the benefits a digital marketing professional can look forward to as the days go by.

Wondering about what to study next? Or which career path to take? If you are, then take a moment to discover the four significant benefits digital marketing has to offer.

1. Make Yourself an in-demand Professional

You have probably heard all about the digital marketing skills gap. According to estimates, there will be over 150,000 digital job openings by the year 2020 but not enough digital experts to fill … Read the rest

How to Calculate ROI for Animated Videos

When you want to tell people about your product or the solution that it provides, animated videos are a good option. They offer engaging brand content as well as an accessible medium. However, the bottom line is that the video needs to convert your prospects from leads into sales.  Read this guide from Fat Free Media to help you calculate the ROI for your animated videos.

Generally, your animated videos will sit at the top of your marketing and sales funnel. This is the content that will be shared on social media and used for your pay per click campaigns. The best videos will also be able to accelerate your sales cycle.

When it comes to measuring the ROI for your videos, you need to understand the placement in the marketing funnel. The metrics that you use will need to include the number of views, the click-through rate and the … Read the rest

6 Key Factors to Consider Before Deciding Your Digital Marketing Strategy

With the advent of internet marketing and digital technology, how brands and businesses market themselves has entirely changed. Nowadays, media consumption plays the driving force behind building any brand, product or a company. Tapping the potentials of the internet, digital marketing firm helps brands establish their online presence. But what more interesting is that there has been a significant shift recorded in the audience’s preference.

The 21st century is millennials era. The major demographics on the internet constitute millennials who prefer online channels as a mode of entertainment. Rather than television and radio, they are more inclined toward platforms like Facebook, Instagram, YouTube, and Snapchat. Top digital marketing firms see it as a door to opportunities for brands and marketers who can leverage these platforms to create their distinct brand identity. But merely using the right platform is not enough if a brand wishes to establish a market on the … Read the rest