You designed and built a flawless app. You poured many hours on the app and sought expert help from professional mobile designers on areas such as UX to create an exceptional mobile app. Now you are a proud app owner. So, what next? Read this guide from a Hampshire Agency on the next steps.
You might think your app has what it takes to rock the world based on its merit. The truth of the matter is, it is more complicated than simply creating an app. Even with an exceptional application, you need to figure out the best way to present the app to your audience.
Do not just assume that your “exceptional app will promote itself.” How will users find out about your app? How will you convince then to spend their hard-earned money on your app? The answer to all these questions is “Mobile Marketing”.
Herein we will explore everything there is to know about mobile marketing, including the importance of understanding the opportunities you have that can make your app visible for your customers. While we will focus on how best to present your mobile app, the information we give is helpful for any product you might have. After all, everything in today’s market is sold on mobile ecosystems.
Study The Statistics
The first consideration to have in mind is the number. Smart Insight’s Mobile Marketing Statistics Compilation helps us understand how customers’ behaviour has influenced the success level of businesses of all sizes. Did you know that people spend over 90% of their time on smartphones on apps?
Equally, we must analyse and understand what devices customers are using, and when customers are available. This information will help you know the best way to approach your customers.
There Are Many People/Businesses Just Like You
You should know that you are not alone in the mobile world. For a better sense of how big the mobile app world, see this report published by Statista. And just like you, the vast majority of app owner consider their product as the best app in the world. Moreover, they have invested a great deal of their resources on their creation.
In fact, some have created award-winning apps. You can read about some of their strategies to success in our Mobile Apps Success Stories, which, in many regards, confirms the information provided here.
The Future Is Now
The development and evolution of technology have given rise to the development of bots that mimic human behaviour. Augmented and virtual reality are used beyond the gaming world. It is only a matter of time before such technology finds application in the marketing realm and after that, dominates the industry.
All Businesses Can use mobile Marketing
Consider location-based ads. It is the best and most efficient means of personalising your marketing strategy and when you need to reach the right users and send them marketing messages. Do you have a food app to invite people to your restaurant? The app can help you reach out to hungry customers.
Bonding With Customers
Mobile app inherently makes enhance your ability to develop and foster long-term relationships with your customers. Additionally, the mobile app allows you to choose the rules of the relationship. You can select the techniques to use, and the best strategies that work for you while reaching out to users. The ecosystem is flexible enough to allow you to connect with your customers in a way not possible before.
Everybody Else Is Deploying Mobile App
Saying everyone else is doing it is not entirely a motivational consideration. However, the situation calls for you to join the mobile ecosystem at the very least. And if you want to thrive, you have to take steps to stay ahead of the competition. Keep in mind that when your competition makes use of all the available marketing strategies, and you do nothing, you will fall behind your competition.