Technology has evolved in such a way that nowadays we can do a lot of things with our cell phones. We can take high-quality photos and share them instantly. Some may think that custom Polaroid film is not relevant today because people use their cell phones to take pictures, but there is something that cell phones can’t give people and that is the feeling that they are getting “recognition” for doing something. In this sense, when you give your clients a branded instant photo for attending an event or doing some kind of challenge, that element becomes an object of great value for them. It creates a stronger bond with your brand and motivates them to tell their friends and family about you.
Give your customers an unforgettable moment
The idea of creating a special event is to give your customers an unforgettable moment. Another goal of your event is also for your customers to remember and tell others about it. For this reason, by using a custom Polaroid film you are guaranteeing that they will spread the word. If you don’t give people anything to take home, the chances of them talking about the event are reduced. On the other hand, if your customers take home some kind of “souvenir” that they can show to others, you will turn the branded instant photo into a way to advertise outside of the event. It is known that most people who attend a given event usually do so following the recommendation of others. It is more likely that someone will attend your event because someone else told them about it than because they saw some advertising.
The branded instant photo is evidence of a unique event
People love to talk about the events they attend. When they get something extra at those events it motivates them even more. It is these parts of the brain that you are looking to activate by using custom Polaroid film at your events. The idea is that when people come back from their trip or visit your business, they will be motivated to show everyone what a great time they had and, more importantly, encourage others to visit your business. They will show the branded instant photo you gave them while talking about the details. That will turn into a happy moment where the person who is hearing about the event and seeing your logo will also want to know what it’s like to live a similar experience.