Category: General Article

Should You Employ In-House or Contract an Agency?

This is a vital decision that you need to make when dealing with internet marketing. Here is a list of the defining points that come into the picture when choosing between the two.

Skill Diversity

Typically, internet marketing experts have different skillsets. You need to have someone to deal with paid searches, social media, content marketing, email marketing and many more.

The bottom line is that internet marketing is complicated and broad for a single person to be a master in all the various elements diligently.

That said, if you employ an expert in-house, you should expect them to offer you excellent services at one element, say paid search. But what if it is not yielding the expected results? What should you do?

Broaden Your Marketing

Businesses that employ in-house find it hard to diversify their marketing efforts. Investing in a new element of internet marketing is a risk. If … Read the rest

What Do UK Businesses Think about the Brexit Withdrawal Deal?

Brexit has dominated conversations in the UK over the past 31 months and has even split families along generational lines with older people generally more eager to leave the EU.  Raised in aunited Europe with free movement of workers and trade has made younger people angered by what they feel as this betrayal of them and their future.  

With the notable exception of the construction industry, UK business leaders voted in favour of staying within the European Union in the June 2015 referendum.  Recent survey resultsreleased by YouGov reveal that 57% of people in senior manager roles voted ‘Remain’ compared to 41% in the construction industry.

Questioned nearly 3 years later, those members of the business community polled believe that the most favourable outcome for the UK would be a second referendum to reverse the original ‘Leave’ vote.  As this possibility grows more and more unlikely with the March … Read the rest

How Can You Ensure Healthy Eyes?

Good vision is something that most of us take for granted.  Although some eye problems are inherited or related to your age, there are many ways to prevent problems developing and ensure good eye health.

One of the main problems many of us have nowadays is that we spend so long staring at the screen of a computer or other electronic device.  This concentration on one spot can cause problems such as eyestrain, dry eyes and/or blurred vision.  To prevent these problems, you should make sure that your computer is positioned correctly.  Your eyes should be level with the top of the screen so that you’re looking slightly downwards. 

The level of lighting is also important.  When you’re looking at a screen, low or very bright lighting can damage your eyes.  You should therefore control the lighting levels, and if necessary, use an anti-glare screen.

To ensure your eyes … Read the rest

What Help & Support is Available for the Elderly & Disabled?

Although there are many residential homes in the UK, it’s perfectly natural that the elderly and/or disabled would prefer to stay in their own home for as long as possible.  Living independently with their own things around them gives them a better quality of life, however well-equipped and well-run a residential home may be.

The problem, however, can be that they might need some additional assistance in carrying out everyday household tasks. 

How can home support help? 

Also known as domiciliary or home care, an assessment is carried out by a representative of your local council to see how much help you require, and what services are necessary to meet your requirements.  This support  includes regular visits from a home help, meals-on-wheels, etc. 

It’s possible that you might need assistive technology, which consists of  especially adapted electronic devices.  Depending on your local authority, the Social Services might be able … Read the rest

Marijuana Legalization and the Laws Surrounding It

In the US there is a lot going on with marijuana legalization. There have been a few major classifications of legalization in the participating states. 33 states and the District of Columbia have all legalized marijuana for medicinal use to some degree. As of 2019, The District of Columbia and 11 of those 33 states have legalized the drug recreationally. With all of the new laws and regulations that have been slowly forming since this wave of legalization it can be hard to keep up. All states have their own laws regarding the substance as well. But there are a few major commonalities between these states, that could influence future federal policy.

Packaging cannabis is a very hot topic. One of the major concerns of the anti-marijuana movement is based around packaging. Like other things such as cigarettes, cereal and in recently in the news vaping, the appeal to children … Read the rest

Conseils pour gérer une entreprise de commerce électronique faisant de l’argent

Le commerce électronique a été présenté comme une sorte de passerelle vers les richesses d’Internet, mais ce que beaucoup de gens ne comprennent pas, c’est que c’est une entreprise légitime, qui nécessite des stratégies légitimes pour réussir. Cela a conduit à de mauvaises personnes qui échouent et qui attribuent toutes les mauvaises choses à leur échec. La bonne nouvelle est qu’il n’est pas si difficile de lancer une nouvelle entreprise d’écom ou de régler celle qui est en difficulté. Voyons comment vous pouvez gagner beaucoup d’argent avec le commerce électronique en suivant des stratégies commerciales intelligentes.

Connaissez votre public cible

L’une des principales raisons pour lesquelles les gens échouent lorsqu’ils s’impliquent dans creation e commerce est le fait qu’ils construisent un magasin qui essaie de tout avoir. Écoutez, vous n’allez pas concurrencer Amazon ou Walmart, alors n’essayez même pas. Au lieu de cela, choisissez un marché très étroit et répondez … Read the rest