Voice search is the future of Utah SEO, no matter how much we might wish it wasn’t. The good news is that you can adapt your SEO without a lot of time, money or effort – and potentially outpace your competition in the process.
In case you doubt the importance of addressing this impending challenge, consider how many of your friends and associates have added Alexa to their family. The voice-activated search statistics are compelling and, by 2020, at least half of all internet searches will be conducted without the use of a keyboard.
The sooner you start planning for the future of online marketing, the more you’ll be ready when this growing trend becomes the status quo.
Capturing the Critical Moments of Voice Search & SEO
Start your planning by determining when your prospects are most likely to use a voice search to find the products or services that you sell.
For example, if you are a plumbing contractor, would a prospect solicit Siri or Alexa to help if a pipe bursts un the sink? If you offer appliance repair services, perhaps a prospect would request information on troubleshooting a problem with their refrigerator or washing machine.
Put yourself in the position of your prospects during the critical moments. What would use ask for?
“Alexa, how do I shut off the water main to my house?”
“Hey Siri, why won’t my icemaker make ice?”
Once you identify the critical moments that affect your business model, you can put those to work adapting your SEO strategies.
Using Long-Tailed Keywords for Voice Search-Optimized SEO
For as long as you’ve been concerned with search engine optimization for your business, you’ve likely been using a few concise keywords and phrases. For the examples above, those might be something like “plumbing contractor Sandy Utah” or “Utah appliance repair.”
Although you don’t want to dismiss those entirely, you do want to add longer phrases that reflect human speech patterns. You can use these to create a variety of online content, like FAQs, blog posts, video tutorials, podcasts, etc.
Maybe our plumber could film a short video called, “How to Locate and Turn Off the Water in a Plumbing Emergency.” Our appliance repair service might write a blog post entitled, “Troubleshooting Your Refrigerator’s Ice Maker.”
Update Digital Marketing & Web Design Strategies for Voice Search
To stay ahead of Google’s ever-present algorithm updates and SEO ranking criteria, you should already be updating your digital marketing and website design strategies regularly. Make sure to incorporate your long-tailed keywords, natural speech patterns and critical moment captures into your planning.
Also, if you haven’t already, make sure your web design is optimized for mobile platforms. Many of your prospects will be conducting their voice searches from their smartphone, tablet or other mobile device. If your site isn’t optimized correctly, Google will penalize you in the mobile search rankings.
Even more important, your prospects will quickly move on to the next option if your site isn’t intuitive and easy to navigate on whatever platform they may be using. The bottom line is that you can easily adapt your Utah SEO strategies for voice search, and the sooner you get started, the sooner you can start capturing an even bigger share of the market.