With the advent of internet marketing and digital technology, how brands and businesses market themselves has entirely changed. Nowadays, media consumption plays the driving force behind building any brand, product or a company. Tapping the potentials of the internet, digital marketing firm helps brands establish their online presence. But what more interesting is that there has been a significant shift recorded in the audience’s preference.
The 21st century is millennials era. The major demographics on the internet constitute millennials who prefer online channels as a mode of entertainment. Rather than television and radio, they are more inclined toward platforms like Facebook, Instagram, YouTube, and Snapchat. Top digital marketing firms see it as a door to opportunities for brands and marketers who can leverage these platforms to create their distinct brand identity. But merely using the right platform is not enough if a brand wishes to establish a market on the internet, having the right strategy is as essential.
As mentioned, the advent of digital technology and the internet, marketers have registered a significant shift in media consumption. Audiences these days are spending their time more on digital channels than traditional mediums. This has in return made brands, and marketers revise their marketing strategies and diversify their branding approaches. Instead of splitting the allocated branding budget into traditional and internet marketing, brands are keen at investing more in digital marketing.
Leveraging Influencers & Celebrities
Besides brand marketing, there has been a significant increase in influence or celebrity branding wherein the influencers are sponsored by the brands to market their products. But deciding who to make the face of the brand is not an easy call as it takes considerable time to identify an appropriate influencer. Though having a celebrity endorse a brand creates brand familiarity, people find more connected to influencers whom they know in real life.
When hiring influencers or brand marketers, it is essential to hire people who are capable of attracting audiences. These days, brands prefer collaborating on the pay-to-post basis. Besides these, some brands engage with influencers for a long-term association.
No Set Strategy
Every brand is distinct from each other and so are their strategic needs. The best approach to finding what a consumer need is to communicate with them. For the success of any branding strategy, it is a must for the brand and the influencer to be on the same page.
Marketing and branding is not a one-time process. No brand can establish a firm footing in the market with just one-time branding. It requires tactical strategy to keep the consumers reminded of the brand and its distinct qualities. Thus, it is imperative to devise a distinct influencer oriented branding campaign.
Research & Reliability
It requires extensive planning and research to create a promotional strategy that fits the brand as well as audiences of the influencer. Additionally, it is important to analyze and measure the content quality to ascertain that is creates desired action and engagement.